My entry for Adfest Pattaya: Integrated campaign to stop sexual harassment on social media

This is one of the most exciting yet painful campaigns I have had to work on during my time at Ogilvy. Exciting because the brief was to create an integrated campaign to stop sexual harassment on social media, and it was a subject that affected me a lot. Only copywriters & art directors below the age of 30 were allowed to participate in it & I had to practically beg the only art director in mainline who was almost 30 to take time off his daily work & execute my idea. Painful because we managed to somehow send it in before the deadline, only to find out that the event was cancelled this year due to the COVID-19 pandemic, taking away all my chances for closure in finding out who the winners were.

I thought of many quirky ideas, preachy and serious lines to explain why it's horrible to sexually harass someone online and its possible consequences, until I hit upon this simple yet functional idea.